roasted rib steak

Toronto based director and photographer Rob Fiocca has an exceptional eye for beauty. As one of the most sought after food and product directors/photographers, he has established himself as a well-respected artist on the leading edge of the commercial industry. As a director, Rob applies his mastery of light and texture to memorable spots for clients such as McDonald’s, Kraft, Nestle and Kellogg’s. His appreciation for the story of food and the poetry within the details has made this medium a natural translation of his unique vision